Microsoft CEO tells iPad users to 'get a real computer'

Commentary: In India, Satya Nadella spots two journalists with iPads. He isn't entirely impressed.

There's been most news in the week, what with the XBox One X being launched and therefore the iPhone X undergoing dentition troubles. (Its teeth are chattering within the cold, apparently.)

You might, therefore, have lost a touching tweak of Apple's cheek offered by Microsoft CEO Satya Nadella on a visit to the Republic of India.

He was there to make excitement around the concept that the Microsoft whole has modified. 

In some ways, the work Nadella has done to undertake to form Microsoft relevant within the nowadays -- and still a contestant in some spheres to Apple -- has been laudable.  

Indeed, he appears to be therefore assured currently that he'll sunnily build quips regarding Apple.

As TechRadar's Sahil Mohan Gupta reports, Nadella walked into an area and could not facilitate however chuckle.

"Nadella spots that I and a colleague have iPads and cheerfully says, 'You ought to get a true pc, my friend,'" aforementioned Gupta. 

And you thought Nadella's overarching strategy was to get on sensible terms with everybody. 

It's curious however rival firms like better to sporadically belittle Apple, then withdraw, solely to succumb to the temptation everywhere once more.

Microsoft, as an example, has insisted that Windows ten computers will do quite Macs. the corporate has laughed at Apple's claim that the iPad professional may be a pc. one amongst its executives has additionally prompt that the iPad professional is just associate degree example of Apple repetition Microsoft.

It's not as if Microsoft is alone. This week, Samsung emerged from an amount of ignoring Apple in its ads to insult the last ten years of the iPhone.

Neither Microsoft nor Apple more experienced missive of invitation for comment.

Though Apple has long neglected competitors in its ads, its executives haven't perpetually kept away from mocking different firms. Why, last year Apple's senior vice chairman of worldwide promoting, Phil author, discovered that exploitation associate degree previous laptop is "really unhappy."

Though Nadella's comment is unquestionably business humor, he will believe Microsoft is completely different from each Apple and Google.

"I don't need to require faraway from no matter success Apple or Google are having," he told TechRadar. "We are terribly completely different firms. we have a tendency to aren't some middleman in the marketplace. we have a tendency to ar a tool creator, we have a tendency to aren't a luxury sensible manufacturer. that is not United Nations agency we have a tendency to ar. we have a tendency to ar regarding making technologies so others will build."

Not a luxury sensible manufacturer? very well, currently that's an authentic Apple burn.

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